Corporate Gifting Strategy – Asutra Wellness
Project Details
Name
Fordham University (Client: Asutra Wellness)
Tools Used
Qualtrics, Canva, Excel, Consumer Trend Analysis, Brand Positioning, Persona Development, Innovation Strategy, Presentation Design
Overview
As part of a live client consulting project, I led a strategic initiative to position Asutra — a wellness and self-care brand — for growth through corporate gifting. Our goal was to create a scalable, brand-aligned revenue stream while enhancing Asutra’s visibility in premium markets through data-backed product innovation and partnership strategy.
My Role & Strategy
I co-developed the research framework and led qualitative and quantitative analysis using surveys, market segmentation, and behavioral profiling. I created actionable personas and identified gifting white spaces that aligned with Asutra’s brand mission. We conceptualized the “Asutra Shero Wellness Kits” — curated, branded gift sets targeting professional women through premium hotel partnerships and corporate channels. I co-authored and presented the full strategy deck directly to Asutra’s CEO and CMO, with design, copy, and business logic tailored for investor-level clarity and resonance.
“I don’t just market—I build systems that move people and performance. ”
Rhea Shah
Marketing Strategist
Results
- Identified a high-potential market opportunity through B2B gifting tied to Women’s Day and wellness trends
- Proposed a Marriott x Asutra co-branded campaign including wellness kits, QR-based giveaways, and social media activations
- Designed a 4-week rollout plan with $15K budget and projected lift in WOM, brand recall, and trial via hotel guest touchpoints
- Received first place recognition in the competition and an encore invitation to present the strategy again to Asutra leadership
This project demonstrated my ability to deliver end-to-end marketing strategy — from research and concept to packaging, positioning, and C-suite delivery — all while keeping brand purpose and commercial viability front and center.
Impact
The proposed strategy won first place in the client competition and secured a follow-up presentation with Asutra’s executive team. By aligning corporate gifting with brand values and wellness trends, the initiative opened a new B2B revenue stream and positioned Asutra for premium market visibility through strategic partnerships and curated product experiences.
Let’s talk
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