Transformed a cultural club into a dynamic leadership platform.
Highlights:
Hosted Fordham’s largest SABA Diwali Bash (150+ attendees)
Tripled member engagement through inclusive outreach
Partnered with other clubs for career/networking events
Oversaw logistics, marketing, and execution end-to-end
Key Contributions:
Hosted marketing tools/workshop sessions
Organized career mixers connecting 100+ students with professionals
Managed content calendar and grew community presence
Created content and automation strategies boosting engagement by 60%
Designed sales decks improving pipeline conversions by 35%
Used CRM tools to segment and personalize communications
Ran SEO and Google Reviews campaign (+150% visibility)
Automated B2B pipelines, lifting conversions by 40%
Supported Meta ad campaigns using A/B testing and segmentation
Integrated CRM and targeted donor messaging (+20% fundraising)
Managed branded content via Punchh (+12% engagement)
Streamlined campaign automation via Marketo & Salesforce
Supported curriculum development and research
Contributed to sustainability certification (AASHE STARS)
Created digital learning content and visual materials
Led 40+ B2B campaigns
Launched firm’s branded magazine with CXO interviews
Improved sales workflow efficiency by 20%